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This new SCORE Baja 1000 Live online experience is going to raise the bar for the SCORE Baja 1000,” said Tom Jupena, marketing communications manager for BFGoodrich Tires. “BFGoodrich Tires has enjoyed a long lineage of success at the Baja 1000 while providing unparalleled support for competitors and the media. We are proud to support SCORE International and the SCORE Baja 1000 and we hope all enjoy this new online experience because it symbolizes our passion for off-road racing and competition.”

In addition to bringing the 41st annual SCORE Baja 1000 to the masses, BFGoodrich Tires and Volkswagen of America are proud to host an on-site media center during the event. Located at the Corona Hotel and within close proximity to the start/finish, the media center will serve as a fully functioning newsroom including computers, a multi-function copier, work areas, wireless internet, bag check storage, and – every working journalist’s favorite – complimentary snacks and beverages. Real-time race tracking and updates provided by BFG Central will also be available at the media center. SCORE International and supporting sponsors will post press information and results for use in developing stories during the race.

“The experience we have gained at Dakar, the Jetta TDI Cup and other racing events provides us the platform to meet the unique challenges of Baja,” said Clark Campbell, motorsports manager for Volkswagen of America. “Volkswagen has a long history of bringing innovation and competition to Baja since its earliest days. This year we are proud to bring clean diesel power to the desert, marking the first time that a turbo-diesel powered vehicle will compete head-to-head with gasoline-powered SCORE Trophy-Truck rivals.”

“We are pleased to be able to add an innovation to race coverage with the launch of the SCORE Baja 1000 Live online experience. Our goal is to be of service to SCORE International while providing the infrastructure and support to help each journalist get additional stories and images from the event,” said Campbell. “That brings value to the media and to the supporting sponsors who make their news at the SCORE Baja 1000.”

BFGoodrich Tires’ interactive agency of record, The Martin Agency, led the development of the Web site in cooperation with Volkswagen of America’s agency, Crispin Porter + Bogusky, under the direction of senior level marketing teams from BFGoodrich Tires and Volkswagen of America’s Motorsports Division.

Volkswagen is the original four-wheeled Baja off-road machine. More than 40 years and hundreds of class and overall wins later, Volkswagen still plays a major role in SCORE International Off-Road racing and the Baja 1000. This year Volkswagen is leading the revolution in clean diesel technology, entering the Trophy Truck class with a special-built TDI-powered Touareg.

Using motorsports as a proving ground for more than 30 years, BFGoodrich Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock-crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires online at www.bfgoodrichtires.com

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Just as in the upper end Faction pant, the SHIFT Strike pant utilizes and simple articulated waist and ratchet enclosure that operates easily and very efficiently. But even before you get them on, you realize how lightweight they are – much of the lightness is no doubt due to the low profile, yet prominent, TPR logos. The light weight of the Strike pant is definitely one of the major strengths it offers, but it doesn’t end there. The fit is super: comfortable and easily conforming. An added feature that SHIFT added to the pant is the leather inner knee on the right side; this may be the only mid-line pant that I have seen that has leather – a very nice attribute! If you could change one thing it may be to eliminate the ankle cuffs; however I can add that this is just personal preference; when I was riding in the gear, I never noticed them. With the combination of function, appearance, and pricing at $99.00, the SHIFT Strike is excellent. In fact, I have already noticed many of the top pros; like the MDK KTM Team wearing them.

Comfort and lightweight continue on with the Strike glove, with a lightly padded Rima palm and thumb. On top, the two-way stretch panel is flexible, with pre-curved fingers offering a great grip. Silicone fingertips provide the increased lever control. Overall, the SHIFT Strike glove is comfortable and at $19.95, affordable. It may not have a lot of “bells and whistles,” but it is very functional.

Beginning with the top of the SHIFT Strike jersey, the collar with 2 piece Lycra material is simply awesome: it feels nice and soft; probably one of the nicest collars that I have worn. The back material is comprised of a vented mesh material, along with the underarms creating a pretty breathable jersey. The wrist cuffs are also very “low profile” and comfortable. Overall, like with the SHIFT Strike pants, the jersey is an excellent combination of function and appearance – and nicely priced at $39.95.

Overall, I was extremely happy with the SHIFT Strike product. It has the crucial ingredients of function (including being very lightweight), looks and pricing. In conclusion, this is good stuff!

For more on the entire SHIFT line, please check www.SHIFTRACING.COM